People feel the friction. I help find the reason.

Advocating for individuals through UX goes beyond functionality. The tools we use shape our performance and our energy. An unintuitive or cumbersome product isn’t just inconvenient; it creates friction that holds real psychological weight.

I have always enjoyed thinking about how people, myself included, approach problems. What one person considers a sound choice may not be another’s, and I value the different ways of thinking that our experiences bring. I love the puzzle of identifying those differences and anticipating where friction will show up in daily life. My goal is to help ease that friction, so the day-to-day can be a little smoother for everyone.

My research background offers a different perspective. I’ve spent years studying how individuals plan and make decisions step by step, including automatic and early-emerging behaviors in those who cannot always verbally explain their choices. Users can usually tell you a lot, but some pain points are hard to put into words, and what people report doesn’t always match what they do.

That’s where my two kinds of training meet. I combine quantitative methods from cognitive psychology with qualitative UX methods to understand the full story of what happens when someone uses a product, and why.